We chatted recently to a fun-loving, entrepreneurial bunch of Argentinian guys who have just launched their brand of ‘party tap’ – a cool solution that lets you serve home brew kegged beer from a tap, popular at parties in their home country. Fernando, (and business partners, Joaquín and Nico) tell us about the plans for their brand, Pehuajó craft beer.
On top of your full-time job in IT, you’ve started making home brew beer…How did your party tap idea start? I’ve been brewing beer for the last three years. I’ve been doing it for me, to have it at home, to take to birthdays or parties and everyone likes it. So we were having a bbq with a friend of mine, called Nico who is helping us with the business – Nico is the salesman. He said, hey, why don’t we have a party tap – in Argentina it’s called party taps – all the local breweries have a tap, and for your birthday you hire them and they bring you the tap with a keg of beer like 50L, 100L, however much you want and in Australia, I’ve never seen that. So he said why don’t we do a party tap – and I thought for a minute – this is a really good idea. He was like, let’s do it!
“In Australia, I’ve never seen that. So he said why don’t we do a party tap – and I thought for a minute – this is a really good idea!”
Tell us about your craft beer. Our idea is to have two types of beer, because we want to bring honey beer to Australia. Honey beer is also really popular in Argentina, it’s soft; girls love it, it’s really nice. It’s going to take years because there is already a few honey beers but not craft beer – it seemed like everything since we started was meant to be. For the honey, I didn’t want to go to Coles so I contacted a few local producers, one of them just makes honey, she doesn’t sell the honey, she just makes it because she loves it and she just places it outside her home with a donation box. I contacted her and we went there, she showed us the bees, how she makes the honey. So we asked if she can produce honey for us….she was really happy about that so if it goes well, we’ll keep going. And the honey’s really good!
What has it been like to set up? The week after we went to Bunnings to get materials to build boxes (for the party tap and kegs) and then we had to get the kegs and I started brewing more beer because you need more stock – before it was just for me and my friends. Now my house is full of beer and fermenters.
What’s next? We are going to try to implement this in Australia. Australians love drinking beer. It’s good beer, it has a good taste so people will love it and it’s cheaper than if you go and buy two or three cases so we are starting really low but let’s see how it goes. Imagine at a party getting a craft beer, cheaper than a commercial one. I take it to your place…it looks cool! At the moment we are aiming at Argentinians or Brazilians here. We need to see how it goes. If it goes well, we will decide to just do it.
What’s the meaning of “Pehuajó” and the brand/logo? The name Pehuajó is my home town and it’s associated with a story – there is a famous singer who performs children’s songs and she wrote a song about my home town: It’s a love story about turtles, and everyone in Argentina – if you say to them Pehuajó, they say ‘oh yeah the turtle’ – it’s an automatic association. My city is famous for that. That’s why our logo has a turtle.
What’s the plan for the product? The plans for the future… first we have to test, we have to trial how it goes. I have a full-time job as well so it’s not easy. Many nights I went to bed at 2am because I had to brew beers and then wake up at 8:00am to go to work. The last few months has been really, really hectic. If it goes well, we’re going to try to get a better place to brew. My friend is really good at sales. Everyone is saying to me ‘go for it, it’s a really good idea’. At the same time I don’t want to dedicate 100% of time to this – beer I love – but I’ll figure it out later.
Thanks for talking with us and best of luck with your exciting startup! We look forward to hearing more.
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